A full tum - part.2
The story of a rule of tum
Packed crowds at Hereford Indie Food
HEREFORD INDIE FOOD
Out of a love for food and for celebrating local makers, artisans and restaurants the first indie food festival was born in 2016, using the space behind the Burger Shop and The Bookshop the humble, overgrown car park was turned into an incredible festival of music food and culture.
People loved the festival and the following year things were stepped up even more attracting 4000 visitors to Hereford to sample the offerings.
Along side the festival a zine was launched to showcase what Hereford has to offer, with articles on suppliers, makers and restaurants.
Building a Burger Shop. The arches in Worcester in the early stages of development.
Burger Shop worcester
In 2017 came the time to expand once more, this time into a different city and after leasing 3 railway arches, an ambitious refurbishment project and training up a new team; Burger Shop Worcester was born.
It was all hands on deck for the building work.
This new restaurant used the arch space to create a vibrant burger joint in the heart of Worcester and soon grew the following to a whole new audience of burger fans.
Queues galore for the opening of Burger Shop Worcester
The Bookshop is primed and ready for expansion.
Crowdfunding
With three successful restaurants things were growing fast for A Rule of Tum, in 2018 Jon parted ways and set himself up running his own business, leaving behind the strong banding and design that set A Rule of Tum apart.
As things ticked along Dorian and Edwin grew plans for the future, the most pressing issue being the rent increases on the current Hereford Burger Shop and The Bookshop restaurants. With a jump in rates it may have meant relocation, but instead a new project to purchase the current buildings and have a secure further were born.
With a need for capital the boys turned to the people, running a very successful crowdfunding camping and reaching over £400000 in a matter of weeks.
Sadly this campaign never came to be, with laws rapidly changing the offering for bond only offerings was not able to continue, but not ones to be stalled the boys turned to the platform Crowdcube and managed to raise over half a million pounds for equity in the business.
The Future
The crowdfunded money is now set to help expand The Bookshop by merging with the space next door and increasing the offering to all day dining with the best brunch in Hereford.
Soon after this the Burger Shop Hereford will get the same treatment with a refurbishment and expansion, bringing about an even bigger change to the face of A Rule of Tum.
It’s been great to see a rule of tum grow, and along with it the food culture in Hereford, seeing restaurants like the Burger Shop has inspired others to bring stunning food and drinks offerings to Hereford and increase the choice for all.
A Rule of Tum was never about creating a faceless chain, it’s about great food, individuality and inspiring change.
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